Glenville Funeral Home 3.0

By: Brittany DeMarco
Thursday, December 3, 2015

Yes, that’s right! Even our sort of business needs to keep up with this ever-evolving machine called the Internet. But more specifically, we need to keep up with you, the Internet user. 

Everyone expects answers within the first page of a Google Search. If you don’t find answers there then those websites are dead to you (who doesn’t love a good pun!). Being a funeral home, having to rank on Google sounds absurd! But when you think about it, everyone is online looking for credible answers; especially when it comes to a sensitive subject like funeral planning. 

The Glenville Funeral Home has had a web presence for years. As you can see, it wasn’t the prettiest of things, but we managed.

Our previous website supplied the funeral home’s contact information, facility photos and basic facts on funeral arrangements. However, our website looked and sounded just like every other funeral home website— not to mention, the doves were obnoxious!

 

 

At Glenville Funeral Home, we pride ourselves on our superior service, as well as creating bonds with every family we help, having a web presence that painted us as generic was a huge problem! We decided it was time to make our digital representation reflect the real us—good-bye stock photography and industry jargon!

In late summer of this year [2015], we began working with a webmaster team from Canada—Funeral Tech— to create a customized website that fit our brand and values. Of course, we retained funeral web features of industry standards; integrating with Legacy to populate obituaries, for instance. But we made sure we were in charge of the designs and layout. It was important for our team to cultivate a website that not only disclosed industry standard knowledge, but also our own knowledge, sprinkled in with personality—call it the Glenville Funeral Home voice. 

No longer is the community funeral director, your neighbor. Like many family-owned businesses, more and more are being taken over by corporate America or bought out. However, we want to make sure everyone who visits our new site knows that their questions are valued by us. The idea of planning a funeral is a delicate matter to many, however, the Glenville Funeral Home’s website is here to open the conversation, whether online or in-person. We are here for you. 

Leave a comment
Name*:
Email:
Comment*:
Please enter the numbers and letters you see in the image. Note that the case of the letters entered matters.

Comments

Please wait

Previous Posts

How to Plan for Terminal Illness 
When Faced with Letting Go

Saying goodbye is one of the hardest things to do in life. In death, it only gets harder. When you or a loved one is diagnosed with a terminal illness, it can be tough to know what to do next. Howe...

Fighting back our own Pandemic

  2020 has been the worst year ever! And I started this blog before the CoronaVirus.   6 weeks before the current widespread pandemic, I lost the matriarch of my family. The keep...

Protecting the Greatest Generation

I’ve been sharing a lot of funny memes and keeping things light throughout this entire crisis. For the power of laughter and holding on to faith that the rainbow is 'just around the riverbed' (Yes...

7 Questions to Ask Yourself Before Moving Following a Loss

There is no right or wrong way to deal with grief. Different people react to loss differently and move on in different ways. This is why there is no right answer to the question of whether to move ...

Dear Funeral Director: Don’t just put out my wedding album

  Right before I sat down to start this blog about what a memorial video is and how no one ever regrets having one made, I started to think about how annoying I am on Facebook. I post so much...

Spartan Cheerleader Turned Funeral Director

My reflection growing up as a Spartan in less than 2,000 words is more challenging than writing my college essay. But, the parade boss (Rick Reynolds) has trusted me in doing the impossible for yo...

Featured Article in NEW YORK STATE FUNERAL DIRECTOR ASSOCIATION

Hometown:  Glenville, NY Mortuary School Attended:  Hudson Valley Community College Date Licensed: March 2019   What made you interested in a career in funeral service?  ...

Life is an Open Road

I am 26 years old and I just became friends with my Father.   I’ve always had a strong relationship with my Dad, Michael; us having almost identical personalities makes it kind of hard to no...

Closure: Directions not included

  Everyone grieves. You never know when grief will arrive, but when it surfaces it’s accompanied  by countless waves of emotions, filling each mind and it’s body differently. As grief se...

Where do I plant my roots?

In 1986—before my time—my Father, Michael DeMarco, and his Father cleared a few acres of “farmland” on 9 Glenridge Road, the Glenville Funeral Home today. Back then, the Glenville area consisted of...